ToxiMapp: Mapping 1,900 Toxins Near Your Home
ToxiMapp aggregates over 60 geospatial environmental datasets to show users exactly which toxicants are present in the air, water, and soil near any U.S. address, and the platform's founders say most people have no idea what surrounds them.
Deb Hordon, Ph.D., founder and CEO of ToxiMapp, built the platform after moving her infant daughter into two separate communities with cancer clusters. Neither location looked dangerous. One was a picturesque seacoast area between Maine and New Hampshire with expensive real estate and top-rated schools. The data told a different story. Peter Cada, chief environmental scientist at ToxiMapp and an instructor at Duke University's Nicholas School of the Environment, joined to build the underlying data infrastructure, drawing on his prior work contributing to the EPA's EnviroAtlas.
The episode covers how ToxiMapp's patent-pending toxin intensity scoring system works across air, water, and land media; why the platform is positioned as a shortcut for Phase I environmental site assessments and NEPA reviews; how partnerships with healthcare providers and diagnostic labs like Mosaic Diagnostics connect environmental exposure data to clinical testing; and what the roadmap looks like as the platform approaches 1,900 tracked toxicants and adds surface water and expanded air quality datasets.
The conversation also addresses PFAS contamination, the ethics of publishing environmental data near residential properties, crowdsourcing as a future data collection strategy, and the platform's current pricing model starting at $19.99 per address search.
#EnvironmentalHealth #ToxiMapp #toxins #data #mapping #environment #riskmanagement #pfas
TAGS:
environmental toxins map, toxic neighborhood score, environmental site assessment tool, PFAS tracking, EPA ECHO alternative, EnviroAtlas, Mosaic Diagnostics, cancer cluster, environmental intelligence platform, geospatial environmental data, phase one ESA, brownfield sites, Superfund sites, environmental consulting tools, air water soil contamination, environmental health podcast, GIS environmental analysis
Learn more at https://www.toximapp.com/
Thanks to our Sponsors: Cascade Environmental, E-Tank & E-Pump, and WASTELINQ
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I, I mean, I kind of always knew
the world was polluted, right?
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00:00:04,120 --> 00:00:08,160
But I was really, really asleep
about the extent of it until I
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moved my child into, brought our
home from the hospital to a
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neighborhood where a lot of
people were getting strange
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00:00:15,560 --> 00:00:18,720
brain and lung cancers.
And this information came to me
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informally.
It's not like there is a
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statistical, it's not like it's
published in the New York Times
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or something.
And it's not really widely
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00:00:25,920 --> 00:00:27,200
known.
None of them really are.
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00:00:27,880 --> 00:00:30,920
Welcome to the Environmental
Transformation Podcast, where we
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00:00:30,920 --> 00:00:33,240
bring you interviews with
industry leaders, climate
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champions, sustainability
practitioners, EHS and hazmat
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professionals making an impact
in their businesses today.
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Each leader solving complex
challenges and delivering
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solutions within their areas of
expertise.
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I'm your host, Sean Grady, and
thanks for joining us today.
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Before we jump in, make sure to
follow us on your devices and
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visit my website at
www.shawnkgrady.com and sign up
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for our newsletter and e-mail
announcements.
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Now let's get started.
Welcome to the Environmental
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00:01:01,840 --> 00:01:05,000
Transformation podcast.
I'm your host, Sean Grady, and
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today's guests are Deb Horton
and Pete Seda.
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Deb is the founder and CEO of
Taxi Map and they're an
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environmental intelligence
platform that helps individuals
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and professionals know which
toxicants are present in the
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area, water and soil near their
addresses.
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Many addresses across the across
the United States.
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So think of it as like the
Carfax for environmental
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surroundings in any location.
So we're really happy to have
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Deb on.
She has a PhD in quantitative
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sociology from Columbia
University and has worked as a
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researcher at Harvard Medical
Schools, Department of
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Healthcare policy.
She has also been an
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organizational and leadership
consultant and lived and worked
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all over the world.
Man, she's been in Lima,
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Istanbul, Milan, London, Dublin.
Wow, you've been around.
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That's awesome.
Those are some beautiful.
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Yeah, that's some beautiful
places.
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Oh, man.
Her personal experience moving
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her baby into two different
communities with cancer clusters
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awakened her to the hidden
presence of environmental
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toxicants in an unexpected
locations.
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And that critically and of
critically knowing where
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toxicants are to make informed
decisions for her own and
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everyone else is in the family
and for a business and
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organizational across the the
board.
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That's what's driven her to
develop Toximap Peter Seda.
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He's the chief environmental
scientist at Taxi Map, and he's
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an instructor at Duke
University's School of of the
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Environment.
So he was formerly A contributor
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to the EP as Enviro Atlas.
And he's a seasoned
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environmental consultant with a
deep experience in managing high
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visibility projects leveraging
environmental analysis,
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geospatial analysis and data
management for government
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agencies, educational
institutions and private
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consulting firms.
He is a certified GIS
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professional and he also has a
Geographic Information System
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Certification Institute
accreditation as well.
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So welcome to the show guys.
Great to be here.
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Yeah.
Thank you so much.
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We're really grateful.
Deb, you and I got connected
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through a personal connection
that you're a friends with
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another entrepreneur tech
startup that we will probably
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have on the show here soon as
well for an application that's
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really geared towards
environmental education for kids
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and gaming.
So I'm looking forward to that
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one.
But it's amazing.
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Yeah, so.
But thanks for coming on the
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show.
And you know, I saw the
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application and looked at it and
I was like, wow, this has a lot
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of applicability for the
environmental field in the
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environmental consulting space
not let alone, I guess, you
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know, from maybe the medical
field as well.
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But maybe talk a little bit
about your origin, you know, the
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mission that you have.
What was the turning point that
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made you want to start this?
I think a little bit has to do
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with this moving around with
your child in the communities.
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But why don't you share with us
a little more on that?
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Yeah, sure.
I, I mean, I kind of always knew
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the world was polluted, right?
But I was really, really asleep
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about the extent of it until I
moved my child into, brought her
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home from the hospital to a
neighborhood where a lot of
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people were getting strange
brain and lung cancers.
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And this information came to me
informally.
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It's not like there is a
statistical, it's not like it's
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published the New York Times or
something.
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And it's not really widely
known.
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None of them really are.
And so immediately I was like,
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oh man, I, I got to get out of
here.
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So I moved closer to the
actually to the country
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countryside.
I had been in the city.
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And within three months of that
second move, I discovered
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discovered that I had moved into
the middle of a pediatric cancer
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cluster.
And this is not like, you know,
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big waste industrial waste site.
This is a beautiful part of the
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seacoast region of the seacoast
between Maine and New Hampshire
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with lobster boating and lots of
sailboats and access to the
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forests and the mountains nearby
and beautiful architecture,
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expensive real estate, great
schools.
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Like it's not with your typical
kind of waste site that you
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would think.
And then I read the New
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Hampshire State report about
this cancer cluster and
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discovered all of the hypotheses
about what the causes could be
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were environmentally related.
And through that, I came across
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all these environmental
environmental toxin maps that
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I've never seen before.
And it just profoundly shifted
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my understanding of the
environment in the world.
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And I immediately moved from
there thinking, Oh my God, I got
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to get out of here.
But I had no way of knowing that
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the place I moved next to is
going to be any different than
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the first two I accidentally
moved to because I didn't have
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the tool that I've created in
order to solve that problem,
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right?
So I began digging in EPA
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websites and state cancer maps
and slowly, slowly.
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I'm not an environmental
scientist like Peter is.
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And I mean it just took me years
to figure out what's going on
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and I I would spend hours and
hours just looking up 1 address
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and sometimes days and weeks to
get the full picture.
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And because we have the right to
the access to this information,
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I decided to create the tool I
needed and what I think every
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human being needs to know to
make smart, informed decisions
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about their life.
And so that is the personal
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story.
But of course, the data set we,
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Peter has created, he is an
absolute environmental toxin
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data ninja.
And he's been, we've, he's
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integrated over 60 environmental
toxin geospatial data sets into
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a harmonized layer on our map
with we're tracking 1500
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different environmental toxins.
And it has, we have this data
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asset, right?
It's this and then an asset
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around the interactive map in
the tool so that people can
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easily visualize, understand
digest the information as
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opposed to what I found when I
started digging around, you
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know, state data databases and
and EPA because that's like in
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tables and with, you know, lat
logs.
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And I mean, it was impossible
for me to digest.
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This allows anybody at any
level, whether it be complete,
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you know, newbie like I was to a
very sophisticated environmental
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scientist like Peter or
yourself, to digest instantly
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and utilize in whatever way they
need to.
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Right.
Yeah.
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No, that's great.
I mean, and I think there's
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always been a desire for some,
some tool like this available
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to, to to individuals.
I mean, because, you know,
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you've got the ECHO database for
the EPA and it largely has a lot
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of good stuff in there.
But there are some gaps
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obviously from state to state
and industry to, to, you know,
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even if you look at the
military.
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So there's still, like a lot of,
you know, gaps.
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And so, you know, Peter, how did
you get plugged into this
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opportunity to help Dev?
Yeah, great question.
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And you know to to speak to your
thing about the ECHO data set,
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right, Like that's where we kind
of start.
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We as environmental
professionals, that's where we
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start.
But we are like, you know, it's
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a rabbit hole.
It's multiple rabbit holes.
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You have trouble, you like, oh
great, now I see the sites, but
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not what's at each site and
what's the deal and when and all
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that stuff.
So definitely a tough user
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interface to for the, the
layperson I was.
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So I've been out for after
getting my masters and doing all
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that GIS learning all that
stuff.
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I've been out consulting for
almost 20 years and in the 1st
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batch company I worked for
supported EPA quite a bit, both
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at the national level, state
levels, some state governments
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as well.
One of them was what used to be
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called the Office of Research
and Development, which had a
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group that dealt with landscape
level data sort of management
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analysis and visualization.
And it grew into the EPA's
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Enviro Atlas, which while the
organization AKAORD no longer
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exists on paper in our
government, the Enviro Atlas
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still doesn't.
Many of the folks that are that
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that supported and are working
are still there.
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So I worked on Enviro Atlas and
help them with hundreds of
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foundational data sets for that
and really helped get them sort
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of developed and then help them
prop it up tested.
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That sort of stuff is a great,
great project.
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Loved it.
Great people too, just amazing
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stuff.
Really challenged me as a
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geospatial professional.
And so I had that and being so
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excited about it.
I had it on on my sort of CV
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00:10:02,920 --> 00:10:07,240
resume there and on one of the
business professional social
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media websites.
I could certainly say it, Deb,
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shoot me a text.
And I was like, hey, she's like,
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hey, this is an environment,
this thing, What do you know
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about it?
I'm like, well, I know a lot
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actually.
So we started.
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I haunted him down.
I haunted him down and found.
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His.
Research.
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Skills paid off.
Yeah, no.
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He's really weird.
It was so I'm like, OK, this is
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00:10:29,200 --> 00:10:30,520
great.
I'm not completed.
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He has an elite skill set that's
really hard to find, and he has
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been navigating the data with
incredible accuracy and and
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rigor and finesse and really
showing incredible thought
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00:10:45,400 --> 00:10:48,440
leadership.
That's great.
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00:10:48,440 --> 00:10:50,800
I mean you guys sounds like a
good match there.
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00:10:51,280 --> 00:10:54,040
You know the solution for a
first time user.
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00:10:54,040 --> 00:10:57,680
You walk us through like, you
know, how does Toximap translate
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00:10:57,680 --> 00:11:01,440
raw environmental data into a
simple user interface that
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00:11:01,440 --> 00:11:04,560
includes interactive map, you
know, maybe mapping your
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neighborhood.
So you've got this toxic
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00:11:07,200 --> 00:11:09,360
neighborhood intensity score
type thing.
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00:11:09,680 --> 00:11:11,800
Help us understand how this
works if you could.
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00:11:11,800 --> 00:11:14,640
And maybe what we could do is
screen share and you can walk us
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through it that way.
I don't know if that's the best
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00:11:16,120 --> 00:11:19,320
way to to discuss it, but it
might be I'm I've got a hunch.
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00:11:19,640 --> 00:11:23,520
Yeah, no, that's that's great.
So I will absolutely do that.
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00:11:24,800 --> 00:11:32,320
So let's see here.
Not sure that button is.
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00:11:36,040 --> 00:11:38,120
I'll give you the high level
while she's doing it.
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00:11:38,120 --> 00:11:42,480
So you know, for me, I'm and,
and you know, you've probably
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00:11:42,480 --> 00:11:45,280
done this as well as you, you've
taken a lot of data for, for
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00:11:45,280 --> 00:11:51,480
clients and had to summarize it
or rank it, rank it or put it in
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00:11:51,480 --> 00:11:54,440
some sort of order of such.
So essentially that sort of
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00:11:54,440 --> 00:11:57,000
skill set.
And with the geospatial analysis
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00:11:57,000 --> 00:12:01,680
part, we take the sort of
universe of potentials across
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00:12:01,680 --> 00:12:05,760
the United States and say, OK,
let's divvy them up
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00:12:05,840 --> 00:12:11,800
statistically within each media
and within each database and get
218
00:12:11,800 --> 00:12:15,160
sort of an independent score for
each of those sets of data.
219
00:12:15,160 --> 00:12:18,720
And then roll it up into a
overall toxin intensity score
220
00:12:19,200 --> 00:12:23,360
for a given address with all
those sort of calculations on
221
00:12:23,360 --> 00:12:25,040
the fly, right?
Like you type the address in
222
00:12:25,040 --> 00:12:29,120
and, and now we're seeing it.
Basically it zooms into a, a
223
00:12:29,800 --> 00:12:33,200
location or an address and, and
at that point, we'll then
224
00:12:33,200 --> 00:12:36,120
produce both the Max, I'm sorry,
the map.
225
00:12:36,400 --> 00:12:39,680
And then those scores sort of
you can see there by air, water
226
00:12:39,680 --> 00:12:41,160
and land.
And then within the different
227
00:12:41,160 --> 00:12:44,680
data sources, under air, water
and land and then overall toxin
228
00:12:44,680 --> 00:12:46,840
intensity score.
Yeah.
229
00:12:47,040 --> 00:12:53,920
So he, he had to download and
harmonize and we have spatially
230
00:12:53,920 --> 00:13:00,960
aligned, you know, over 60 data
sets into 111 CSV file.
231
00:13:00,960 --> 00:13:03,360
And then we layer it on to to
map box.
232
00:13:03,720 --> 00:13:07,440
And then he has a, you know, a
special patent pending algorithm
233
00:13:07,440 --> 00:13:12,320
that takes into account toxin
intensity of each area, I mean
234
00:13:12,320 --> 00:13:14,560
of each medium.
And so this is where I was
235
00:13:14,560 --> 00:13:18,240
living when I learned about the
cancer cluster and notice that
236
00:13:18,240 --> 00:13:23,000
it's, it's, it's not even a, an
extreme toxin toxicity score.
237
00:13:23,000 --> 00:13:27,440
It's moderate.
So this was my address and each,
238
00:13:27,520 --> 00:13:31,720
this is an interactive map.
So each symbol on the map has a
239
00:13:31,720 --> 00:13:34,080
meaning.
And this is basically my address
240
00:13:34,080 --> 00:13:37,400
at the time.
And this is a Superfund site.
241
00:13:37,440 --> 00:13:40,840
And if we click on any of these
sites, actually it will give you
242
00:13:40,840 --> 00:13:46,400
a list of what the what the
toxins are present in that site
243
00:13:46,920 --> 00:13:48,800
to the degree that we have that
information.
244
00:13:48,800 --> 00:13:51,040
So arsenic, benzene and five
more.
245
00:13:51,040 --> 00:13:54,520
And you won't click on area
summary summary to see what five
246
00:13:54,520 --> 00:13:56,720
other ones.
So arsenic, benzene, cadmium,
247
00:13:56,720 --> 00:14:00,560
lead, mercury, PHSPCBS, just in
that one site.
248
00:14:02,200 --> 00:14:06,880
If we come back to the map, we
can click on, let's just do this
249
00:14:06,880 --> 00:14:08,440
one.
This is a brown.
250
00:14:08,920 --> 00:14:11,760
Go ahead.
So that's a great example of a
251
00:14:12,160 --> 00:14:16,480
specific location where there is
a contaminated site.
252
00:14:17,080 --> 00:14:22,000
Is there any information that
you also provide related to like
253
00:14:22,080 --> 00:14:27,400
is there sounds like the
exposure for the site is maybe
254
00:14:27,400 --> 00:14:30,560
it's on site, but is there off
site exposure challenges or
255
00:14:30,560 --> 00:14:35,560
concerns are those identified in
the the discovery of the
256
00:14:35,560 --> 00:14:37,200
information?
Or is it just say, hey, here's
257
00:14:37,200 --> 00:14:39,800
the parameters of toxin that we
know of that are here?
258
00:14:40,080 --> 00:14:42,040
Is it, is it, you know, limiting
to some of it?
259
00:14:42,120 --> 00:14:43,920
I mean, maybe you can explain
that a little bit.
260
00:14:44,680 --> 00:14:46,720
Yeah.
Do you want to do it or do you
261
00:14:46,720 --> 00:14:47,320
want me to?
Sure.
262
00:14:47,920 --> 00:14:49,280
Sure, we've talked about this
somewhat.
263
00:14:49,280 --> 00:14:51,000
Yeah, a lot.
And not just the two of us,
264
00:14:51,000 --> 00:14:54,600
we've got other folks that help
support us, including a board
265
00:14:54,600 --> 00:14:58,520
certified toxicologist too.
So the reality is there's a
266
00:14:58,520 --> 00:15:02,000
difference between a hazard and
a risk.
267
00:15:02,760 --> 00:15:04,600
And it's subtle.
We shouldn't get into it because
268
00:15:04,600 --> 00:15:07,360
I'll mess it up.
But all of what we're trying to
269
00:15:07,360 --> 00:15:10,240
do here is say, hey, these
things are here.
270
00:15:10,360 --> 00:15:14,680
And of course, the time that
these things were placed or
271
00:15:14,840 --> 00:15:19,480
became into existence, the
intensity, the longevity, your
272
00:15:19,480 --> 00:15:22,760
own role in being around that,
you know, all those things are
273
00:15:22,760 --> 00:15:26,120
just, they're too much variables
for us to say this is your
274
00:15:26,880 --> 00:15:28,520
exposure.
What we do is a risk of
275
00:15:28,520 --> 00:15:31,600
exposure, right?
It's just to say this is all
276
00:15:31,600 --> 00:15:34,480
here, right?
And this is so much more than
277
00:15:34,480 --> 00:15:37,000
you can get from any other
place.
278
00:15:37,000 --> 00:15:39,480
And you know from Echo that you
can click on the points and it
279
00:15:39,480 --> 00:15:42,520
tells you the name and address
and it gives you their unique
280
00:15:42,520 --> 00:15:46,880
UEPAID for their facility, their
facility registration number,
281
00:15:47,080 --> 00:15:49,640
but that's it.
They don't easily.
282
00:15:49,640 --> 00:15:52,200
You have to click three more
websites to even get a list of
283
00:15:52,200 --> 00:15:54,600
what they do.
And maybe you get a list of
284
00:15:54,600 --> 00:15:56,520
chemicals.
Maybe you don't right.
285
00:15:57,000 --> 00:15:59,720
You have to do that for each
individual site and you can't
286
00:15:59,720 --> 00:16:02,360
even do it for some of these
data sets like the Tri sites
287
00:16:02,360 --> 00:16:04,760
that we've got.
I had to do a some serious
288
00:16:04,760 --> 00:16:07,920
transformation and sort of a
special request from E pay to do
289
00:16:07,920 --> 00:16:10,760
a data dump for me to then use
to then harmonize with our data
290
00:16:10,760 --> 00:16:12,320
sets.
So there's a definitely a couple
291
00:16:12,320 --> 00:16:15,640
steps to go in there that make
this sort of a boom within 3
292
00:16:15,640 --> 00:16:17,480
miles.
Just how many of sites each of
293
00:16:17,480 --> 00:16:19,680
the things you got?
This is a list of toxins in the
294
00:16:19,680 --> 00:16:22,280
different media.
Boom, easy button, right?
295
00:16:22,600 --> 00:16:26,560
Yeah, yeah, exposure.
Is really dependent on how each
296
00:16:26,560 --> 00:16:29,320
individual interacts with those
points.
297
00:16:29,400 --> 00:16:33,720
And it's it's actually a point
of empowerment because people
298
00:16:33,720 --> 00:16:36,560
can radically reduce their
exposure risk and their actual
299
00:16:36,560 --> 00:16:40,680
exposure if they simply abstain
from interacting with the sites
300
00:16:40,680 --> 00:16:43,680
that are toxic.
And they can't do that unless
301
00:16:43,680 --> 00:16:47,080
they know where they are at the
same time there is spread,
302
00:16:47,160 --> 00:16:48,840
right?
They're spread through storm
303
00:16:48,840 --> 00:16:52,320
waters, they're spread through
wind over time, they're spread
304
00:16:52,320 --> 00:16:55,000
through groundwaters to the
degree to which something's not
305
00:16:55,000 --> 00:16:58,040
contained.
And so it's kind of like a
306
00:16:58,040 --> 00:17:01,520
little bit of a soup, right.
We kind of live in A to some, to
307
00:17:01,800 --> 00:17:05,680
greater or lesser degrees, and
if we know what we're being
308
00:17:05,680 --> 00:17:10,839
exposed to or what's present,
yeah, for any other purpose, not
309
00:17:10,839 --> 00:17:15,000
only health, but also all kinds
of decisions, financial
310
00:17:15,000 --> 00:17:18,119
decisions, real estate
decisions, investment decisions,
311
00:17:18,680 --> 00:17:22,520
insurance decisions.
You know what the risk set is to
312
00:17:22,520 --> 00:17:26,720
begin with or you have the data
are incomplete like the EPA is
313
00:17:26,720 --> 00:17:30,520
not tested every single square
inch of soil and water in the
314
00:17:30,760 --> 00:17:33,320
US.
So our map is kind of an under
315
00:17:33,320 --> 00:17:35,640
representation.
It's an underestimate, we'll
316
00:17:35,640 --> 00:17:37,720
say.
It's a good indication of what
317
00:17:37,720 --> 00:17:40,960
your potential concerns are in
the neighborhood.
318
00:17:40,960 --> 00:17:44,320
So you can actually have an idea
of if you think you have
319
00:17:44,320 --> 00:17:46,880
symptoms that might be related
to something like that.
320
00:17:46,880 --> 00:17:49,800
Well, maybe there is a 'cause
that's the 'cause that could be
321
00:17:49,800 --> 00:17:50,840
the 'cause.
We never know.
322
00:17:50,840 --> 00:17:54,840
But I mean, at least you have a
good indication of what areas
323
00:17:55,000 --> 00:17:58,680
that you maybe live in that
have, you know, have had some
324
00:17:58,680 --> 00:18:01,480
exposure to.
Yeah, I mean, it's it gives you
325
00:18:01,480 --> 00:18:03,360
a huge leg up, right.
Yeah.
326
00:18:04,640 --> 00:18:08,280
And the reality is, it all boils
down to knowledge is power,
327
00:18:08,280 --> 00:18:09,840
right?
Yeah, absolutely.
328
00:18:09,880 --> 00:18:11,080
I know.
I get you.
329
00:18:11,720 --> 00:18:14,320
You know when you when you guys
track your guys are tracking
330
00:18:14,320 --> 00:18:18,520
over 150 different toxins.
What specific public and private
331
00:18:18,520 --> 00:18:22,520
data sources aside from maybe
like the EPA, you know, echo
332
00:18:22,520 --> 00:18:26,240
site are you guys using to
aggregate to bring all this
333
00:18:26,240 --> 00:18:28,440
together?
I mean, are you talk a little
334
00:18:28,440 --> 00:18:30,520
bit about some of the types of
sources you guys are pulling?
335
00:18:30,520 --> 00:18:31,280
Sure.
Yeah.
336
00:18:31,280 --> 00:18:35,240
So in the current version that
was just shown by by Deb there
337
00:18:35,760 --> 00:18:42,800
we we have about almost 1000
toxins from essentially five
338
00:18:42,800 --> 00:18:44,960
different major data sources
there.
339
00:18:45,680 --> 00:18:51,280
We are in the process of pulling
in not just the five major data
340
00:18:51,280 --> 00:18:54,560
sets but and Deb has said this
already 60 data sets.
341
00:18:54,560 --> 00:18:57,360
So what we are socially doing is
we start with the low hanging
342
00:18:57,360 --> 00:18:59,960
fruit that's EP as databases
etcetera.
343
00:19:00,240 --> 00:19:02,880
And I see low hanging fruit
still requires a lot of work and
344
00:19:02,880 --> 00:19:06,040
massaging and then starting to
look at state data sets because
345
00:19:06,040 --> 00:19:09,040
we know that there's a lot of
state data sets that sometimes
346
00:19:09,040 --> 00:19:11,400
roll up to the feds.
Sometimes it takes a while to
347
00:19:11,400 --> 00:19:13,480
roll up to the feds.
Sometimes it never goes.
348
00:19:13,480 --> 00:19:15,800
Up never goes up there.
Yeah, because they don't have
349
00:19:15,960 --> 00:19:19,080
money to do it, but they just
track their own state, State
350
00:19:19,080 --> 00:19:22,920
lead sites, voluntary
remediation sites, USD sites
351
00:19:22,920 --> 00:19:24,360
that don't go all the way up to
the feds.
352
00:19:24,760 --> 00:19:28,240
There's, I mean, and of course,
as with everything you go from
353
00:19:28,240 --> 00:19:30,640
one state to another, it can be
drastically different.
354
00:19:30,640 --> 00:19:34,040
So our next version of release,
we're going to essentially
355
00:19:34,040 --> 00:19:37,680
double the amount of unique
toxicants in the land, air and
356
00:19:37,680 --> 00:19:38,960
water.
We're going to get around, we're
357
00:19:39,600 --> 00:19:41,360
actually going to get close to
1900.
358
00:19:42,040 --> 00:19:45,680
It says 1500, but it's when we,
when I get all done and said
359
00:19:45,680 --> 00:19:49,360
with this, this effort I'm
currently under way on we're,
360
00:19:49,480 --> 00:19:51,560
we're going to have 1900
different toxins.
361
00:19:52,160 --> 00:19:55,280
We're going to drastically
improve the number and ability
362
00:19:55,280 --> 00:19:58,040
for folks to understand not
drinking water.
363
00:19:58,040 --> 00:20:01,280
But the other one, the the
contact surface water, lakes,
364
00:20:01,280 --> 00:20:04,000
ponds, rivers, streams, we're
going to drastically improve
365
00:20:04,000 --> 00:20:07,160
that data set quite a bit in
terms of detail.
366
00:20:07,160 --> 00:20:10,080
Also the air quality right now
we went for the low hanging
367
00:20:10,080 --> 00:20:12,960
fruit air quality.
You know, people know AQI,
368
00:20:13,080 --> 00:20:15,640
right?
There's 66 sort of measured
369
00:20:15,640 --> 00:20:18,920
chemicals that go into that.
We've got those six, but.
370
00:20:20,040 --> 00:20:22,400
There's hundreds that they're
actually measuring, so we're
371
00:20:22,400 --> 00:20:25,480
going to bring those in too.
Yeah, well, you know the the
372
00:20:25,480 --> 00:20:30,480
likelihood now too of well, not
the likelihood the emergence of
373
00:20:30,480 --> 00:20:33,800
P Foss in the industry.
I mean that one should be, I
374
00:20:33,800 --> 00:20:37,600
would think, a big hot topic for
Toxie map to start tracking.
375
00:20:37,600 --> 00:20:38,080
It.
Oh yeah.
376
00:20:38,400 --> 00:20:41,280
Well, yeah, you saw it on that
list, right there was the list
377
00:20:41,280 --> 00:20:42,520
she had of Yeah.
It's.
378
00:20:43,600 --> 00:20:45,800
In there.
Already it's in there.
379
00:20:45,960 --> 00:20:48,600
It is in there so and so.
There's a difference between
380
00:20:48,920 --> 00:20:51,240
measuring it and a different
difference between addressing it
381
00:20:51,240 --> 00:20:52,800
as a standard.
And that's the hot topic right
382
00:20:52,800 --> 00:20:55,480
now is how much is too much,
right?
383
00:20:55,720 --> 00:20:59,480
And you're getting different
values associated from EPA and
384
00:20:59,480 --> 00:21:01,680
different state level.
I live in North Carolina, and so
385
00:21:01,920 --> 00:21:05,040
you know.
You got some contamination there
386
00:21:05,080 --> 00:21:05,760
for sure.
What are the?
387
00:21:06,000 --> 00:21:08,200
PFAS.
PFAS crucibles, if you will.
388
00:21:08,320 --> 00:21:12,240
Although you know. 1st in
flight, first in PFAS, no.
389
00:21:12,360 --> 00:21:14,960
The.
The reality is it was just the
390
00:21:14,960 --> 00:21:17,000
first time people really noticed
it, right?
391
00:21:17,000 --> 00:21:18,520
And of course, yeah, we have a
lot.
392
00:21:18,520 --> 00:21:21,320
And so the states are coming up
with their own guidelines and
393
00:21:21,320 --> 00:21:25,440
roles and all of that is is just
so such new science, right?
394
00:21:25,440 --> 00:21:29,560
Like, I'm training individuals
that I'm learning from that are
395
00:21:29,560 --> 00:21:32,880
in my classes that are learning
with the toxicologist at Duke
396
00:21:33,480 --> 00:21:35,400
about how to deal with this PFS
thing.
397
00:21:35,400 --> 00:21:39,080
I mean, it's just crazy.
I feel lucky to be sort of in
398
00:21:39,080 --> 00:21:41,440
the room, if you will, with
these folks because it's really
399
00:21:41,480 --> 00:21:44,200
neat to watch these smart people
go at it.
400
00:21:44,600 --> 00:21:48,920
It's it's certainly it's not
going to be something that goes
401
00:21:48,920 --> 00:21:52,200
away anytime soon in the market
in our lifetime basically.
402
00:21:52,200 --> 00:21:55,400
And yeah, so there's always
going to be an interesting and
403
00:21:55,400 --> 00:21:58,400
where the exposure is, where the
concentrations are highest,
404
00:21:58,520 --> 00:22:02,480
what's going on with drinking
water, you know, facilities
405
00:22:02,480 --> 00:22:06,840
where's, where's the watersheds
that are, are mostly impacted.
406
00:22:06,840 --> 00:22:10,040
I mean, so you know, when you
mentioned you're going to start
407
00:22:10,040 --> 00:22:13,160
adding, you know, surface water
type stuff to it too, that's
408
00:22:13,160 --> 00:22:15,520
that's going to be pretty
interesting if there's a lot of
409
00:22:15,520 --> 00:22:17,760
data in there.
I know for some recent
410
00:22:17,760 --> 00:22:21,160
conversations we've had with
some state agencies that yeah,
411
00:22:21,160 --> 00:22:23,800
they've done some mapping,
they've done the the sampling of
412
00:22:23,800 --> 00:22:26,280
where P Foss is kind of high in
surface water.
413
00:22:26,280 --> 00:22:28,400
And they doing that because
they're trying to figure out
414
00:22:28,880 --> 00:22:31,520
where the public intakes are
from the drinking water
415
00:22:31,520 --> 00:22:33,760
facilities and should they go
upstream and who's the
416
00:22:33,760 --> 00:22:35,840
environment, who's the
industrial dischargers and
417
00:22:35,840 --> 00:22:36,880
things like that.
So.
418
00:22:37,200 --> 00:22:41,600
Yeah, and this is The thing is
we're learning that PFAS, not to
419
00:22:41,600 --> 00:22:44,320
stay stuck on it, you know, it's
using a lot of different things
420
00:22:44,320 --> 00:22:46,400
and in some cases it's used in
very important things like
421
00:22:46,400 --> 00:22:51,520
firefighting foam, which.
OK, great, Well, OK, great.
422
00:22:51,520 --> 00:22:54,880
What if we use it once on an
airplane or a fire, a Firehouse
423
00:22:54,880 --> 00:22:57,400
or firehouses, store it,
whatever, right?
424
00:22:57,400 --> 00:22:59,720
Like all these things that
aren't just necessarily
425
00:22:59,720 --> 00:23:04,520
industrial producers of Teflon,
but just like plastic.
426
00:23:04,560 --> 00:23:06,560
What do we use that has plastic
in it?
427
00:23:07,640 --> 00:23:09,520
Everything.
Almost everything.
428
00:23:09,680 --> 00:23:10,600
Everything.
Yeah.
429
00:23:11,160 --> 00:23:15,920
There's an article recently that
came out that indicated research
430
00:23:15,920 --> 00:23:20,280
has found PFAS in the
bloodstream of polar bears in
431
00:23:20,280 --> 00:23:22,640
Greenland.
So it is ubiquitous.
432
00:23:22,640 --> 00:23:25,800
It's not just like, you know, in
our drinking water, It's been
433
00:23:25,800 --> 00:23:28,760
spread all over the world.
Our assumption is that it's
434
00:23:28,760 --> 00:23:31,000
ubiquitous.
And, you know, where do we go
435
00:23:31,000 --> 00:23:32,280
from there?
What are we going to do about
436
00:23:32,280 --> 00:23:34,880
it?
What, how can we manage that and
437
00:23:34,880 --> 00:23:38,920
what protect our bodies from it?
And there are techniques, there
438
00:23:38,920 --> 00:23:42,480
are things that can actually
pull PFAS out of drinking water.
439
00:23:42,480 --> 00:23:45,760
So which is a really good?
News yeah, there's a lot of
440
00:23:45,760 --> 00:23:49,080
really good technology for that
and and that's great.
441
00:23:49,320 --> 00:23:52,520
And and finally, you know,
there's there is some, you know,
442
00:23:52,520 --> 00:23:55,680
I think some security down the
road for a lot of people who are
443
00:23:55,680 --> 00:23:58,400
concerned about exposure.
But it definitely is going to
444
00:23:58,400 --> 00:24:01,240
come at a cost, unfortunately
for the ratepayers of a lot of
445
00:24:01,240 --> 00:24:03,720
drinking water facilities who
weren't the cause of the
446
00:24:03,760 --> 00:24:07,840
contamination, unfortunately.
And they're paying the the cost
447
00:24:07,840 --> 00:24:11,400
and it's it's unfortunately not
really a fair proposition.
448
00:24:11,400 --> 00:24:13,840
But what are you going to do?
Are you going to have bad water
449
00:24:13,840 --> 00:24:17,560
or are you going to, you know,
so that's the crux that we're in
450
00:24:17,560 --> 00:24:20,680
with a lot of these communities
that are highly impacted.
451
00:24:21,840 --> 00:24:24,560
Hello ET Nation, I want to thank
you for listening to the
452
00:24:24,560 --> 00:24:26,080
podcast.
If you're enjoying the
453
00:24:26,080 --> 00:24:28,960
interviews we bring you,
consider supporting the program
454
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by visiting my website at
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455
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of coffee.
Proceeds will go towards helping
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costs.
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You know, when you look at this
498
00:27:01,600 --> 00:27:04,680
technology stack you guys are
working on, talk about building
499
00:27:04,680 --> 00:27:08,200
a platform that geolocates
toxins with the three mile
500
00:27:08,200 --> 00:27:11,520
radius and you know this massive
data challenge, you know, what
501
00:27:11,520 --> 00:27:15,400
core technologies are you using
to power this visualization?
502
00:27:15,920 --> 00:27:20,280
Yeah.
You know, Peter has his GIS, you
503
00:27:20,280 --> 00:27:23,640
know his amazing, his technology
there in his office, but we also
504
00:27:23,640 --> 00:27:26,480
have a CTO and he's working on
that.
505
00:27:26,480 --> 00:27:30,080
He's using a number of different
technologies.
506
00:27:30,120 --> 00:27:34,520
I'll just mention a few.
He we are using map box for the,
507
00:27:34,640 --> 00:27:38,920
the, it's the kind of the very
user friendly kind of a simple
508
00:27:39,160 --> 00:27:41,960
interactive map program that's
out there.
509
00:27:41,960 --> 00:27:46,200
We're using super base for the
data and React for some of the
510
00:27:46,200 --> 00:27:49,080
coding and it's on AWS so it's
it's a.
511
00:27:49,240 --> 00:27:53,240
Cloud system.
Yeah, it's a very big data set
512
00:27:53,240 --> 00:27:56,240
with obviously backed up many
times.
513
00:27:56,800 --> 00:27:58,920
And we also have a lot of
security, you know,
514
00:27:58,920 --> 00:28:02,680
cybersecurity measures in place
that in fact we have one of the
515
00:28:02,760 --> 00:28:06,840
top cybersecurity experts on the
board and she's advising us on
516
00:28:06,840 --> 00:28:10,120
that matter often.
So we had, it's a very complex
517
00:28:10,120 --> 00:28:14,160
but very manageable stack and we
have a really capable, we're
518
00:28:14,160 --> 00:28:15,880
blessed with the capable
technology, yeah.
519
00:28:16,720 --> 00:28:19,200
He's straight.
Keeping it fast is important,
520
00:28:19,200 --> 00:28:20,120
right?
Yeah.
521
00:28:20,120 --> 00:28:22,480
Right, that is the the the trick
right?
522
00:28:22,720 --> 00:28:25,360
And and curious, is AI playing a
role in this?
523
00:28:25,400 --> 00:28:27,840
I don't know this stack for you
guys as well.
524
00:28:28,720 --> 00:28:31,920
Well, we are not predicting
anything, OK?
525
00:28:31,920 --> 00:28:34,440
We are.
We are presenting reality.
526
00:28:34,480 --> 00:28:36,880
So we're not doing any
predictive modeling.
527
00:28:36,880 --> 00:28:40,320
We're not.
We, our CTO may use AI in some
528
00:28:40,320 --> 00:28:42,760
of the code creation process,
but that's it.
529
00:28:42,760 --> 00:28:46,480
All the data are real life, real
world accurate.
530
00:28:46,880 --> 00:28:51,040
And I think paradoxically, in
this age of AI mania, it's a
531
00:28:51,040 --> 00:28:55,280
strength of ours to be grounded
and rooted in the real world.
532
00:28:56,160 --> 00:29:00,160
Yeah, they're, you know, we,
we've had discussions about oh,
533
00:29:00,160 --> 00:29:03,600
no, OK, wouldn't it be great if
there was a sort of site based
534
00:29:04,120 --> 00:29:09,560
agentic or agent AI to help
someone explore this explore
535
00:29:09,560 --> 00:29:13,280
Toxie map or explore the data
that comes out of their St.
536
00:29:13,280 --> 00:29:14,720
search.
So it's definitely on our
537
00:29:14,720 --> 00:29:17,280
horizon, but we're not, we're
certainly not.
538
00:29:17,360 --> 00:29:20,360
We're just using, we're using
cloud storage, right?
539
00:29:20,840 --> 00:29:25,320
Like I joke, we're using server
farms as opposed to corn farms.
540
00:29:25,320 --> 00:29:28,360
We're using server farms and so
does everybody else.
541
00:29:28,920 --> 00:29:31,520
Basically we see if we, you
know, we have an amazing road
542
00:29:31,520 --> 00:29:33,040
map.
There's so much on our road map
543
00:29:33,040 --> 00:29:35,040
that's exciting.
And one of the things not only
544
00:29:35,040 --> 00:29:38,760
having sort of like a chat bot
or something to help somebody
545
00:29:38,760 --> 00:29:41,120
through the massive amount of
information, but also we
546
00:29:41,120 --> 00:29:45,760
envision a future where maybe
there is a pollution copilot,
547
00:29:46,120 --> 00:29:48,720
you know, for, for every person
on their iPhone or their, their
548
00:29:48,720 --> 00:29:51,400
Android.
And that's definitely going to
549
00:29:51,400 --> 00:29:54,720
be have an AI component.
So we're we're using AI for some
550
00:29:54,720 --> 00:29:57,560
features, but not around the
data in the building, but not
551
00:29:57,560 --> 00:30:03,280
around the data itself.
Now some road map features.
552
00:30:03,280 --> 00:30:05,040
Let's talk a little bit about
some of your features.
553
00:30:05,040 --> 00:30:07,680
You kind of think I mean because
I can think of 1 right away that
554
00:30:07,680 --> 00:30:11,240
seems to be like an ideal fit
for this solution.
555
00:30:11,600 --> 00:30:15,400
What is that?
Well, say I'm a concerned
556
00:30:15,400 --> 00:30:19,560
citizen and I'm looking for, you
know, impacts in my
557
00:30:19,560 --> 00:30:22,200
neighborhood.
And I want to know once I figure
558
00:30:22,200 --> 00:30:25,240
out that I've got contaminated
sites that let right around my
559
00:30:25,400 --> 00:30:30,160
my home and do I have any
exposure that I need to worry
560
00:30:30,160 --> 00:30:35,200
about whether that air, water,
those types of things.
561
00:30:35,280 --> 00:30:38,760
Maybe there's a way to kind of
link up and partner with a, a
562
00:30:38,760 --> 00:30:42,440
company that could offer, you
know, a drop ship sampling prop,
563
00:30:42,600 --> 00:30:45,960
you know, program to sample your
water, you know, type thing and
564
00:30:46,200 --> 00:30:50,040
you use that data, start
building further data sets into
565
00:30:50,040 --> 00:30:51,360
this rate.
That's right.
566
00:30:51,800 --> 00:30:54,680
Kind of Crowdsource other
things, right, Right.
567
00:30:54,800 --> 00:30:57,800
Yeah, Crowdsourcing is actually
on our road map for sure, not
568
00:30:57,800 --> 00:31:02,440
just people that use Toxie map
to then get a sample.
569
00:31:02,440 --> 00:31:05,280
But the reality is a lot of
people have information already
570
00:31:05,320 --> 00:31:07,640
right, one way or another.
And so we're going to build that
571
00:31:07,640 --> 00:31:11,000
in as part of a road map is to
think, how do we really get the
572
00:31:11,000 --> 00:31:14,200
community involved?
Because this is this is all of
573
00:31:14,200 --> 00:31:16,040
us, right?
Like we care about this.
574
00:31:16,480 --> 00:31:19,160
We all do.
And the the more we care, the
575
00:31:19,160 --> 00:31:20,760
more benefit we get to each
other.
576
00:31:21,040 --> 00:31:24,080
You know, another, another one.
And just so, I mean, I think
577
00:31:24,080 --> 00:31:27,560
Deb, I told you this before, but
I've, I've, I used to operate
578
00:31:27,560 --> 00:31:29,200
and manage a software product
too.
579
00:31:29,680 --> 00:31:34,480
And so we had sprints and road
map planning and you know, all
580
00:31:34,480 --> 00:31:37,560
the, you know, I had a good
scrum master and you know, it
581
00:31:37,560 --> 00:31:39,600
was a lot of fun.
But here's another thought, you
582
00:31:39,600 --> 00:31:43,520
know, like where's the recycling
center, my closest recycling
583
00:31:43,520 --> 00:31:47,200
center to my property so I can
recycle those toxins that are,
584
00:31:47,200 --> 00:31:49,320
you know, maybe getting in the
system because not everyone, you
585
00:31:49,600 --> 00:31:52,000
know, usually knows where they
can find that data.
586
00:31:52,280 --> 00:31:54,520
Another little interesting
tidbit.
587
00:31:54,520 --> 00:31:56,200
Or where's the landfill, right?
I mean, there.
588
00:31:56,200 --> 00:31:59,600
So those are things I think, you
know, just kind of thinking out
589
00:31:59,600 --> 00:32:02,320
loud maybe, you know, helping
you kind of build out this
590
00:32:02,840 --> 00:32:06,640
future view of this program.
Since I've been in the
591
00:32:06,640 --> 00:32:10,680
environmental field a long time
myself, former consultant for 23
592
00:32:10,680 --> 00:32:14,120
years myself and a regulator for
aid, I kind of kind of know the
593
00:32:14,600 --> 00:32:17,240
the mindset of these guys.
And so yeah, that's another one
594
00:32:17,240 --> 00:32:20,000
that would be really good.
But when you talk about your
595
00:32:20,000 --> 00:32:22,520
target audience a little bit,
let's talk through that.
596
00:32:22,520 --> 00:32:25,080
I mean, you partner with
networks like the Mosaic
597
00:32:25,080 --> 00:32:28,360
Diagnostics, maybe talk a little
bit about who they are, what
598
00:32:28,360 --> 00:32:31,240
they are with it, what's their
the relationship with them?
599
00:32:31,240 --> 00:32:33,320
How does that product help them?
Yeah.
600
00:32:34,240 --> 00:32:38,160
So we have sort of AB to B to C
model right now as well as AB to
601
00:32:38,160 --> 00:32:41,400
C model.
And we are working with and
602
00:32:41,400 --> 00:32:46,640
through healthcare practitioners
and Mosaic Diagnostics is a
603
00:32:46,640 --> 00:32:50,560
reference lab and they have
three tests that assess the bio
604
00:32:50,560 --> 00:32:54,200
accumulation of environmental
toxins, you know in our body.
605
00:32:54,600 --> 00:32:58,240
And so that's a really important
partner because that gives our
606
00:32:58,520 --> 00:33:03,480
our B to C consumers users point
of, you know, an action that
607
00:33:03,480 --> 00:33:07,200
they can take that has very, you
know, that has great potential
608
00:33:07,200 --> 00:33:09,960
for healing.
Also, we are in the process of
609
00:33:09,960 --> 00:33:12,800
supporting integrative
naturopathic and functional
610
00:33:12,800 --> 00:33:17,000
doctors to really profoundly
change the standard of care
611
00:33:17,000 --> 00:33:21,840
around every touch point with a
patient to include a Toximap
612
00:33:21,840 --> 00:33:24,920
report for each patient.
So that not only are we talking
613
00:33:24,920 --> 00:33:29,240
about symptoms or diagnosis or
medications or whatever, but
614
00:33:29,240 --> 00:33:32,720
also what are your potential
exposures and which tests should
615
00:33:32,720 --> 00:33:36,800
we be ordering for you?
And then we can build a plan to
616
00:33:37,680 --> 00:33:41,760
create detoxification for your
body if you have stuff that's in
617
00:33:41,760 --> 00:33:45,320
the body, which most of us have.
And then how not to re toxify
618
00:33:45,360 --> 00:33:48,680
because when we are there and
there are great technique for
619
00:33:48,680 --> 00:33:52,280
detox, but if we're constantly
being retoxed at the same time,
620
00:33:52,440 --> 00:33:55,080
it's kind of a race between
detox and Retox.
621
00:33:55,160 --> 00:33:59,680
And if people the interventions
not going to to be sustainable
622
00:33:59,680 --> 00:34:01,880
if they're just everyone's just
being retoxified.
623
00:34:02,360 --> 00:34:07,160
And so Toximap helps detox win
that race because people can
624
00:34:07,160 --> 00:34:11,400
they're incredible mitigating
actions patients or people can
625
00:34:11,400 --> 00:34:14,800
take.
If they are aware of what toxins
626
00:34:14,800 --> 00:34:17,320
are in their environment, they
can avoid the points of
627
00:34:17,320 --> 00:34:20,239
potential contact.
They can test their soil and
628
00:34:20,239 --> 00:34:23,920
maybe use garden raised beds or
something if they're going to do
629
00:34:23,920 --> 00:34:26,080
gardening or flowering.
So they're not interacting with
630
00:34:26,080 --> 00:34:30,120
the soil that much.
Water filters, air filters, you
631
00:34:30,120 --> 00:34:32,840
know, avoid the locations.
I'll tell you what, I do not
632
00:34:33,080 --> 00:34:36,120
allow my child to swim in any
water body that I haven't toxi
633
00:34:36,120 --> 00:34:38,480
mapped.
And that lesson was hard one,
634
00:34:38,480 --> 00:34:43,600
because there was a public town
pond in Massachusetts where we
635
00:34:43,600 --> 00:34:46,440
used to live that everyone went
to.
636
00:34:46,480 --> 00:34:50,040
Very sweet, you think this world
sweet little pond, great beach
637
00:34:51,239 --> 00:34:55,400
and she I would let, I would
unknowingly let her swim there.
638
00:34:55,400 --> 00:35:00,000
And after I create a Toxie map,
turns out it had elevated levels
639
00:35:00,000 --> 00:35:04,400
of mercury and that actually was
confirmed in her and some of her
640
00:35:04,400 --> 00:35:08,920
lab work.
That is a very powerful action I
641
00:35:08,920 --> 00:35:12,560
as a parent can take to protect
my child and myself.
642
00:35:12,640 --> 00:35:15,720
You know, if I just don't
interact with these points of
643
00:35:16,080 --> 00:35:20,280
potential exposure, it really
supports the healing process
644
00:35:20,280 --> 00:35:24,480
that that's happening.
Well, maybe Peter, you can maybe
645
00:35:24,480 --> 00:35:27,000
kind of talk a little bit about
some of the environmental
646
00:35:27,000 --> 00:35:30,840
consulting community type use
cases or any EHS professional
647
00:35:30,840 --> 00:35:34,800
and you know some of the other
potential personas of A use case
648
00:35:34,800 --> 00:35:37,800
that could help out and maybe
give us an idea of what you see
649
00:35:37,800 --> 00:35:39,920
there.
Yeah, sure.
650
00:35:40,000 --> 00:35:41,360
Yeah.
So Deb's already kind of
651
00:35:41,360 --> 00:35:44,200
mentioned how we've got
functional doctors, we've got
652
00:35:44,200 --> 00:35:47,160
mosaics.
So the, the company that
653
00:35:47,160 --> 00:35:53,040
provides the test to test the
human part and, or other
654
00:35:53,040 --> 00:35:56,600
companies that have the test
kits for the soil and water,
655
00:35:56,600 --> 00:35:59,360
right?
So, you know, taking, taking the
656
00:35:59,360 --> 00:36:01,320
knowledge that we give you and
go to the next level.
657
00:36:01,400 --> 00:36:04,040
And that's what we tend to do in
environmental consulting, right?
658
00:36:04,040 --> 00:36:09,560
We, we are helping investigate,
summarize and visualize and then
659
00:36:09,560 --> 00:36:13,720
make a recommendation.
So a lot of what we do and, and
660
00:36:13,720 --> 00:36:17,040
I still do in the environmental
consulting world is we do a like
661
00:36:17,040 --> 00:36:20,040
a landscape level analysis.
And then you start identifying
662
00:36:20,040 --> 00:36:22,280
sites of interest, whether
they're sites that are good or
663
00:36:22,280 --> 00:36:25,080
sites or that are bad, and then
you start to rank them, right?
664
00:36:25,080 --> 00:36:27,680
That's what we do for all sorts
of things as environmental
665
00:36:27,680 --> 00:36:30,280
profession.
And so the environmental
666
00:36:30,280 --> 00:36:32,640
consulting community, what
Toximap can do is provide a
667
00:36:32,640 --> 00:36:34,760
short, a short circuit, right, a
shortcut.
668
00:36:34,920 --> 00:36:38,840
And in in the consulting world,
you are billable to a project.
669
00:36:39,000 --> 00:36:41,160
You take time, you take money,
it takes budget.
670
00:36:41,400 --> 00:36:46,280
If you can do something in 30
minutes and QA it as opposed to
671
00:36:46,320 --> 00:36:49,720
6 to 8 hours while you save a
lot of money and time, right.
672
00:36:49,720 --> 00:36:51,520
And then you roll that up over
time.
673
00:36:51,520 --> 00:36:54,560
It saves a lot of money and time
for the company and the clients.
674
00:36:54,840 --> 00:36:56,240
Yeah.
I mean, you know, there's a lot
675
00:36:56,240 --> 00:37:00,160
of work on the environmental
side.
676
00:37:00,360 --> 00:37:05,400
So just for instance, all
appropriate inquiries related
677
00:37:05,400 --> 00:37:09,240
to, you know, a phase one kind
of due diligence type project.
678
00:37:09,600 --> 00:37:13,480
You know, we've typically will
go through an EDR request and
679
00:37:13,480 --> 00:37:16,520
and pull the data and see what
sites you see there.
680
00:37:16,880 --> 00:37:20,840
It's not always identifying the
containment concern, but you,
681
00:37:20,840 --> 00:37:25,640
you see a site, if you're doing
NEPA work, you've got to
682
00:37:25,640 --> 00:37:28,120
identify what are potential
concerns out there there.
683
00:37:28,120 --> 00:37:31,440
So I think you guys got a nice
niche here that you can get in
684
00:37:31,440 --> 00:37:33,880
front of the consulting
community and, and use this as
685
00:37:33,880 --> 00:37:38,280
an additional layer or
additional, you know, source of
686
00:37:38,280 --> 00:37:43,560
information for them to actually
grab this data quickly included
687
00:37:43,560 --> 00:37:47,160
in their report that you've
done, you know, this additional
688
00:37:47,280 --> 00:37:51,040
taxi map level, you know,
reviewed identifying these
689
00:37:51,040 --> 00:37:54,840
containments of concern.
Because you know, you're always
690
00:37:54,840 --> 00:37:58,720
trying to educate or, you know,
I guess not educate, but to, you
691
00:37:58,720 --> 00:38:03,200
know, inform the, the clients
what the concerns are in, in, in
692
00:38:03,200 --> 00:38:05,480
their area where they're looking
at whether it's a brownfield
693
00:38:05,480 --> 00:38:10,480
site or, you know, IPA projects,
you know, so, so if there's a
694
00:38:10,480 --> 00:38:14,480
way that I, I see a pathway
where you guys could get, you
695
00:38:14,480 --> 00:38:17,720
know, more in front of that
aspect of the environmental
696
00:38:17,760 --> 00:38:21,320
assessment phase and use it as a
tool for that, that would be
697
00:38:21,320 --> 00:38:23,920
really, I think powerful.
Yeah, absolutely.
698
00:38:23,920 --> 00:38:26,800
I mean I used to do Phase 1 Esas
and and I know all that goes
699
00:38:26,800 --> 00:38:30,440
into them and Toximap is of
course not going to replace
700
00:38:30,440 --> 00:38:33,400
that.
But I can certainly in a big
701
00:38:33,400 --> 00:38:37,800
way, like I said, short, short
circuit or supplement that any
702
00:38:38,400 --> 00:38:40,880
even, you know, the same thing
applies.
703
00:38:40,880 --> 00:38:44,880
And and Deb can talk more about
the relationship we have with a
704
00:38:44,880 --> 00:38:46,800
National Association of home
inspectors, right?
705
00:38:46,800 --> 00:38:50,360
Like home inspectors rely on
databases and things and, and
706
00:38:50,360 --> 00:38:53,400
put them into their report to
you, right, If you're going to
707
00:38:53,400 --> 00:38:57,280
buy a piece of property.
And so you get a home inspection
708
00:38:57,320 --> 00:39:00,680
right through that due diligence
period of of home buying.
709
00:39:01,000 --> 00:39:04,480
And so we we're in conversation
with them about that to supply
710
00:39:04,960 --> 00:39:08,320
sort of a plug in add in add on
thing as well, right.
711
00:39:08,360 --> 00:39:11,960
So this huge database has a lot
of great applications just like
712
00:39:11,960 --> 00:39:14,680
you, you identified for
environmental consultants for
713
00:39:14,840 --> 00:39:16,880
home inspector.
Yeah, insurance, yeah.
714
00:39:16,880 --> 00:39:18,520
I mean, yeah, there's so much
there.
715
00:39:18,520 --> 00:39:19,960
I think.
Yeah, I think you guys are on to
716
00:39:19,960 --> 00:39:22,840
something really cool.
Like I like where you're going
717
00:39:22,840 --> 00:39:25,200
with this, the maps very
interactive.
718
00:39:25,200 --> 00:39:27,880
I think the data is very
insightful.
719
00:39:28,160 --> 00:39:31,720
I do kind of like the, the
scoring metrics that you pulled
720
00:39:31,720 --> 00:39:36,720
together, although I think maybe
do you guys do any, do you kind
721
00:39:36,720 --> 00:39:40,120
of summarize how you derive
these scores for the user when
722
00:39:40,120 --> 00:39:43,120
they use it, they kind of have a
little peek behind like how they
723
00:39:43,120 --> 00:39:45,640
come up with this rating.
You know, what's the the
724
00:39:45,640 --> 00:39:49,520
process, because you probably I
can envision some engineers or
725
00:39:49,520 --> 00:39:51,880
some other scientists going,
hey, you know, what does this
726
00:39:51,880 --> 00:39:53,320
even mean?
And they're going to challenge
727
00:39:53,440 --> 00:39:55,280
at least the rating.
So I'm.
728
00:39:55,520 --> 00:39:57,720
Scared.
We welcome the challenge, We
729
00:39:57,720 --> 00:40:00,520
absolutely welcome any
challenge, any feedback to.
730
00:40:00,520 --> 00:40:02,720
The you, you know where I'm
coming from because that's just
731
00:40:02,720 --> 00:40:05,200
the nature of the nature of
scientific community, yeah.
732
00:40:07,080 --> 00:40:09,440
Yeah, let's, let's open the hood
and take a look at this thing.
733
00:40:09,560 --> 00:40:12,080
Yeah, right.
And so we want to open the hood
734
00:40:12,080 --> 00:40:13,840
appropriately.
So it's not.
735
00:40:14,240 --> 00:40:17,920
It's patent pending.
So we we have a few patents on
736
00:40:17,920 --> 00:40:21,120
this, but you can talk a little
bit about it it.
737
00:40:22,160 --> 00:40:26,120
Really, it really is true to to
what it says.
738
00:40:26,120 --> 00:40:29,280
It's an intensity, right?
And intensity has to do with the
739
00:40:29,280 --> 00:40:32,080
number and the density, spatial
density, right.
740
00:40:32,080 --> 00:40:37,360
So what we've done is and to
inform why did I get a moderate
741
00:40:37,680 --> 00:40:41,080
or OK, I've got a moderate, but
this one's really high.
742
00:40:41,120 --> 00:40:44,520
Like, that's why we give you
those sort of broken out levels
743
00:40:44,520 --> 00:40:46,360
of intensity by media.
Yeah.
744
00:40:47,000 --> 00:40:48,280
Because maybe you never go
swimming.
745
00:40:49,000 --> 00:40:49,800
Yeah, you're right.
Yeah.
746
00:40:49,800 --> 00:40:52,320
So it's not a big problem for me
if I'm not going swimming,
747
00:40:52,360 --> 00:40:54,040
right.
You know, it's like I don't have
748
00:40:54,040 --> 00:40:55,680
that exposure.
I don't eat fish, I'm not
749
00:40:55,680 --> 00:40:58,120
fishing, I'm not going to get in
the water, that sort of thing.
750
00:40:58,120 --> 00:41:01,720
But maybe, you know, we have
some colleagues that they love
751
00:41:01,720 --> 00:41:04,400
going swimming.
Yeah, well, I mean, you're
752
00:41:04,400 --> 00:41:06,120
right.
So it says, I got a question.
753
00:41:06,120 --> 00:41:10,400
How does toximat bridge the gap
between identifying a risk and
754
00:41:10,400 --> 00:41:13,040
taking action through healthcare
or mitigation?
755
00:41:13,880 --> 00:41:18,080
Yeah.
So we provide our users with
756
00:41:18,160 --> 00:41:21,600
mitigating in you know
mitigating steps that they can
757
00:41:21,600 --> 00:41:26,360
take like for instance if there
is has been some water drinking
758
00:41:26,360 --> 00:41:29,280
water contamination identified.
So we'll provide them
759
00:41:29,280 --> 00:41:35,120
information about how to which
water filters might be
760
00:41:35,120 --> 00:41:37,760
appropriate for the particular
contaminants in the drinking
761
00:41:37,760 --> 00:41:39,400
water.
So water filters either
762
00:41:39,400 --> 00:41:43,000
centrally through the house or
at each tap point in the house,
763
00:41:43,320 --> 00:41:46,960
which water bodies to avoid
Mosaic diagnostics, we give them
764
00:41:46,960 --> 00:41:49,520
a lot of resources for
toxicologist, functional
765
00:41:49,520 --> 00:41:53,120
doctors, naturopathic doctors,
chelation.
766
00:41:53,120 --> 00:41:56,560
There's a huge amount of amount
of resources on the site that we
767
00:41:56,560 --> 00:41:58,920
can provide.
Of course, the diagnostic
768
00:41:58,920 --> 00:42:03,960
testing as well, we're also
about to bring on the course
769
00:42:03,960 --> 00:42:07,800
from EMEI, which is
Environmental Medicine Education
770
00:42:08,200 --> 00:42:11,800
Institute that actually trains
doctors, but they have a course
771
00:42:11,800 --> 00:42:15,040
for the general public about how
to thrive in the polluted world
772
00:42:15,040 --> 00:42:18,400
or toxic environment.
And so they'll have lots of
773
00:42:18,400 --> 00:42:21,840
tricks and information there.
We also provide limited
774
00:42:21,840 --> 00:42:25,480
information about like opening
the detoxification pathways.
775
00:42:25,480 --> 00:42:27,640
We're not, we're not medical
doctors.
776
00:42:27,920 --> 00:42:31,080
We are not prescribing or
diagnosing or giving any sort of
777
00:42:31,080 --> 00:42:34,880
medical advice, but there's some
really simple things that people
778
00:42:34,880 --> 00:42:40,520
can do like dry brushing or
taking NAC or taking vitamin C
779
00:42:40,520 --> 00:42:44,920
and, you know, certain kinds of
detoxifying foods for infrared
780
00:42:44,920 --> 00:42:48,200
sauna, that kind of thing.
So that people feel like they're
781
00:42:48,200 --> 00:42:51,320
not just dumped with all this
information and know, you know,
782
00:42:54,480 --> 00:42:57,280
test the soil, test the water,
come up with there are
783
00:42:57,280 --> 00:43:00,040
solutions.
You know, I'm even hearing about
784
00:43:00,120 --> 00:43:04,800
people are inventing ways to
clean up.
785
00:43:04,800 --> 00:43:07,800
There's this new the mush, this
kind of mushroom that can eat
786
00:43:07,800 --> 00:43:10,360
certain types of toxins.
So I can imagine a world in
787
00:43:10,360 --> 00:43:14,600
which we're spawning a whole new
set of industries for cleanup.
788
00:43:14,600 --> 00:43:16,960
So but that that's down the
road.
789
00:43:16,960 --> 00:43:20,560
What right now we're focusing on
is informing people and making
790
00:43:20,560 --> 00:43:22,760
them feel empowered around this
information.
791
00:43:23,760 --> 00:43:25,360
No, that's great.
That's really good.
792
00:43:25,400 --> 00:43:29,280
I mean, yeah, you, you, you just
kind of touched on some stuff
793
00:43:29,280 --> 00:43:30,920
and it just hit me in the my
mind too.
794
00:43:30,920 --> 00:43:33,960
It's like you guys could do a
plug in with web MD or something
795
00:43:33,960 --> 00:43:35,920
like that.
You know, where they, you know,
796
00:43:35,920 --> 00:43:37,960
oh, you've got this.
Just go right here and look it
797
00:43:37,960 --> 00:43:40,920
up, right?
I mean, there's some cool stuff
798
00:43:40,920 --> 00:43:44,000
there that you're you're the
possibilities of this
799
00:43:44,000 --> 00:43:47,080
application are pretty endless.
I mean, I guess yeah, you guys
800
00:43:47,080 --> 00:43:48,240
are got.
I like it.
801
00:43:48,240 --> 00:43:50,400
I like it.
So let's talk about funding.
802
00:43:50,560 --> 00:43:51,960
Let's talk about funding and
growth.
803
00:43:53,080 --> 00:43:55,240
Funding and growth.
You guys are an emerging leader
804
00:43:55,240 --> 00:43:57,160
in the environmental with
environmental health.
805
00:43:57,280 --> 00:43:59,720
So where do you currently stand
with your funding?
806
00:43:59,720 --> 00:44:02,480
You know your seed, your Series
A, you know what kind of key
807
00:44:02,480 --> 00:44:06,800
milestones are you aiming to hit
to attract your next round of
808
00:44:06,800 --> 00:44:07,880
investors.
Yeah.
809
00:44:08,600 --> 00:44:12,640
So we would really love to get a
few more partners on board and
810
00:44:12,640 --> 00:44:15,720
we are in conversation with five
different potential partners or
811
00:44:15,720 --> 00:44:18,480
more.
So we are in the process of
812
00:44:18,480 --> 00:44:21,600
engaging these partners.
And once that is, they're sort
813
00:44:21,600 --> 00:44:25,280
of like B to B to C partners, B
to B partners who can really
814
00:44:25,280 --> 00:44:29,000
amplify our reach to the general
public and also to the
815
00:44:29,000 --> 00:44:32,960
professional professionals who
are connected to our product.
816
00:44:33,000 --> 00:44:38,520
So we are hoping to get those
partners on board and and start,
817
00:44:38,640 --> 00:44:42,360
you know go around with the next
funding which would be seed A.
818
00:44:42,400 --> 00:44:47,080
Seed all right, So still trying
to get the private investors to
819
00:44:47,080 --> 00:44:49,800
kind of jump on board and
partner with you now before you
820
00:44:49,800 --> 00:44:51,920
go into the next round of seed
fund.
821
00:44:51,920 --> 00:44:55,840
Is that, well, our priority
right now is Angel investors,
822
00:44:55,840 --> 00:45:00,880
individuals who are, you know,
they're passionate about this
823
00:45:00,880 --> 00:45:05,160
topic or any organizations that
are strategically connected to
824
00:45:05,160 --> 00:45:09,800
the value chain in this space.
And yeah, individuals, we're,
825
00:45:09,800 --> 00:45:13,280
we're not, we're not ready to
really crowdfund yet, but we
826
00:45:13,280 --> 00:45:16,160
will.
We're open to the different
827
00:45:16,160 --> 00:45:17,720
sources.
Yeah.
828
00:45:17,720 --> 00:45:20,680
No, I think there's a lot of
venture capital or investment
829
00:45:20,680 --> 00:45:23,720
venture, you know, investment
type companies that be very
830
00:45:23,720 --> 00:45:26,640
interested in this product and
learning more about it would be
831
00:45:26,640 --> 00:45:28,280
really great.
And maybe they can hear about it
832
00:45:28,280 --> 00:45:30,040
through this podcast, and
that'll be great.
833
00:45:30,640 --> 00:45:35,080
Well, take your call for sure.
Yeah, No, exactly.
834
00:45:35,080 --> 00:45:37,560
So I mean, there's a lot of VCs
out there that probably would
835
00:45:37,560 --> 00:45:40,840
say this sounds like a great
opportunity to help you help you
836
00:45:40,840 --> 00:45:43,160
guys.
You know, the biotech industry's
837
00:45:43,160 --> 00:45:45,240
huge.
I'm surprised they wouldn't be
838
00:45:45,240 --> 00:45:50,080
jumping on this to help support
the, you know, the, the medicine
839
00:45:50,080 --> 00:45:54,240
diagnosis of, you know, exposure
to their patients that come in.
840
00:45:54,560 --> 00:45:57,800
Yeah, I, you know, there's that
would be a huge one, I would
841
00:45:57,800 --> 00:46:00,240
think.
Absolutely.
842
00:46:00,280 --> 00:46:03,160
Talk a little bit about privacy
and ethics a little bit like
843
00:46:03,240 --> 00:46:06,640
environmental data can sometimes
impact property values and local
844
00:46:06,640 --> 00:46:08,920
reputations.
How do you balance the ethical
845
00:46:08,920 --> 00:46:12,760
responsibility of transparency
with potential sensitive
846
00:46:12,840 --> 00:46:16,200
sensitivities of the communities
that you map?
847
00:46:16,600 --> 00:46:19,600
Yeah, that's a really good
question and an important
848
00:46:19,600 --> 00:46:22,120
question, So thank you for
asking it.
849
00:46:22,160 --> 00:46:27,280
We do not share toxicant source
information like private company
850
00:46:27,280 --> 00:46:30,800
names or addresses.
We don't attribute pollution
851
00:46:30,800 --> 00:46:32,920
presence to anyone or any
entity.
852
00:46:32,920 --> 00:46:36,640
We just really focus on on
what's present.
853
00:46:36,680 --> 00:46:41,760
We don't other organizations are
focusing on that and our primary
854
00:46:41,760 --> 00:46:46,360
ethical commitment is around
data accuracy and accessibility.
855
00:46:47,000 --> 00:46:51,520
So we feel obligated to
represent the data that is
856
00:46:51,520 --> 00:46:55,800
available in the most rigorous,
you know, accurate manner.
857
00:46:56,160 --> 00:47:02,960
And it's possible that property
values could be disrupted or
858
00:47:03,040 --> 00:47:07,160
shift slightly as we become our
information is more widely
859
00:47:07,560 --> 00:47:09,880
spread out there.
It's not too unlike what's
860
00:47:09,880 --> 00:47:13,400
happening in climate risk.
I'm not sure if you're, you
861
00:47:13,400 --> 00:47:16,040
know, 1st St. let's just say
they have some really
862
00:47:16,040 --> 00:47:20,880
interesting predictive models
about heat and flood and wind
863
00:47:20,880 --> 00:47:25,560
risk around different locations
in the US And of course our
864
00:47:25,560 --> 00:47:28,760
coastlines are shifting.
So, you know, the properties and
865
00:47:28,760 --> 00:47:32,920
coastlines are definitely going
to be valued differently.
866
00:47:32,920 --> 00:47:35,400
And so there's a possibility
that that may happen.
867
00:47:35,760 --> 00:47:39,560
But our ethical commitment is
really towards information
868
00:47:39,560 --> 00:47:42,800
symmetry creating, you know,
making this information
869
00:47:42,800 --> 00:47:47,000
ubiquitously available to
people, businesses,
870
00:47:47,000 --> 00:47:51,400
organizations who are making
decisions that this to which
871
00:47:51,400 --> 00:47:54,480
this data would contribute.
No, that's really good.
872
00:47:54,520 --> 00:47:59,040
I mean, yeah, I can see it is a
can be a challenge, but I think
873
00:47:59,040 --> 00:48:02,840
the the good outweighs the bad
in these scenarios.
874
00:48:02,840 --> 00:48:06,080
People need to know that they
are have the potential exposure.
875
00:48:06,800 --> 00:48:09,440
They, a lot of people probably
have been living in the
876
00:48:09,440 --> 00:48:13,160
surrounding areas for decades
and don't even know that there's
877
00:48:13,320 --> 00:48:17,200
an issue or they're the, that
the property that's 2 miles from
878
00:48:17,200 --> 00:48:20,200
them or a mile from them.
And, and you know, all along it
879
00:48:20,200 --> 00:48:22,160
hasn't really affected their
property value anyways.
880
00:48:22,160 --> 00:48:23,520
So they're probably.
A.
881
00:48:24,200 --> 00:48:27,760
Big issue with it, but you know,
I think it's, it's a good, good
882
00:48:27,760 --> 00:48:30,600
question and, and I'm glad you
are concerned about it.
883
00:48:30,680 --> 00:48:33,520
When you look ahead, you know,
what's the future vision here?
884
00:48:33,520 --> 00:48:36,360
What, what you know, look, five
years from now, what do you
885
00:48:36,360 --> 00:48:39,000
think Toximax going to become?
You think it'll become a
886
00:48:39,000 --> 00:48:42,560
standard part of real estate
transactions or mandatory
887
00:48:42,560 --> 00:48:46,000
diagnostic tools in the medical
field or, you know, for primary
888
00:48:46,000 --> 00:48:47,280
care?
What do you, what do you, what
889
00:48:47,280 --> 00:48:50,800
do you see this going?
Yeah, that's a beautiful
890
00:48:50,800 --> 00:48:53,360
question, So thank you for that
one as well.
891
00:48:53,840 --> 00:48:57,760
Our vision is really to provide
the environmental intelligence
892
00:48:57,760 --> 00:49:02,680
infrastructure that can be used
across all industries wherever
893
00:49:02,680 --> 00:49:04,920
it's it's needed.
You know, that could be health
894
00:49:04,920 --> 00:49:08,720
insurance, could be risk
insurance, underwriting
895
00:49:08,720 --> 00:49:12,040
medicine, healthcare, real
estate.
896
00:49:12,680 --> 00:49:15,840
We're really democratizing
access to this information to
897
00:49:15,840 --> 00:49:18,480
the general population and and
across all industries.
898
00:49:18,480 --> 00:49:21,720
So we don't limit it just to
real estate or healthcare.
899
00:49:22,080 --> 00:49:25,680
It's data that's pertinent to
all kinds of business and
900
00:49:25,680 --> 00:49:27,840
municipal government decision
making.
901
00:49:27,840 --> 00:49:33,520
So we are providing that we have
the infrastructure that the data
902
00:49:33,520 --> 00:49:37,000
asset itself and we hope to make
it ubiquitous.
903
00:49:39,120 --> 00:49:42,600
That's pretty awesome.
You know, I think, I think you
904
00:49:42,600 --> 00:49:45,320
guys are on track the feature
wise.
905
00:49:45,320 --> 00:49:49,280
I think you've got so much in
the road map that you could
906
00:49:49,400 --> 00:49:52,160
deploy on, and I think that your
biggest challenge is going to be
907
00:49:52,320 --> 00:49:56,000
what do I prioritize?
Yeah, 100%.
908
00:49:56,000 --> 00:49:57,320
Yeah.
We talk about a lot of things.
909
00:49:57,320 --> 00:49:57,600
Really.
Yeah.
910
00:49:57,600 --> 00:50:01,520
Wouldn't it be great if you had
a Toximap app on your phone so
911
00:50:01,520 --> 00:50:04,400
that you got just like you get a
lightning, a lightning strike
912
00:50:04,400 --> 00:50:08,440
proximity alert, you're like,
hey, you're, you're within 1/4
913
00:50:08,440 --> 00:50:11,560
mile of a Superfund site.
Yeah, OK.
914
00:50:11,640 --> 00:50:15,400
That's good to know.
Another really interesting use
915
00:50:15,400 --> 00:50:18,520
case could be institutional
investors, you know,
916
00:50:18,520 --> 00:50:23,840
mortgage-backed securities and
even financial market data
917
00:50:23,840 --> 00:50:27,440
platforms, you know, having this
data feed, you know, as a
918
00:50:27,520 --> 00:50:30,040
decision part of their
regression models or whatever.
919
00:50:30,560 --> 00:50:35,400
The data are so pertinent to so
many levels of society and
920
00:50:35,400 --> 00:50:38,040
business.
So it's it's really exciting.
921
00:50:38,320 --> 00:50:39,400
No, no.
OK.
922
00:50:39,400 --> 00:50:42,920
So one thing we didn't cover
though was how much does it cost
923
00:50:42,920 --> 00:50:44,800
to be a user?
We got to go through there.
924
00:50:44,800 --> 00:50:47,120
I mean, we can't end the program
without that.
925
00:50:49,600 --> 00:50:54,840
So, yeah, yeah, sure.
We for right now the pricing
926
00:50:54,840 --> 00:50:59,320
model is very simple.
And for now the cert the to
927
00:50:59,320 --> 00:51:04,440
search 1 address is about 1999
and we have bundles for
928
00:51:04,440 --> 00:51:07,400
organizations or individuals
depending on what the purpose is
929
00:51:07,400 --> 00:51:10,640
to have higher volume searches
at a lower price.
930
00:51:10,960 --> 00:51:14,440
So it goes up.
And of course we'll we also have
931
00:51:14,840 --> 00:51:18,800
licensing kind of options as
well that will be individually
932
00:51:18,800 --> 00:51:21,000
priced according to the the
partnership.
933
00:51:21,520 --> 00:51:25,080
So that's the basic right now.
And yeah.
934
00:51:26,120 --> 00:51:30,600
Well, I think there's a few lab
contacts I want to connect you
935
00:51:30,600 --> 00:51:33,840
with that could be good for you
that, you know, you might be
936
00:51:33,840 --> 00:51:37,360
able to use them as plug
insurance at some point to offer
937
00:51:37,880 --> 00:51:39,520
the service.
I mean, unless you already have
938
00:51:39,520 --> 00:51:41,760
them, but there's some people
that are probably interested in
939
00:51:41,760 --> 00:51:43,920
that.
Yeah, environmental consultants,
940
00:51:43,920 --> 00:51:47,920
I mean, if there is a consulting
firm that feels they're going to
941
00:51:47,920 --> 00:51:51,880
use our data or platform to I
know with Peter, he, you know,
942
00:51:51,880 --> 00:51:56,680
using one address search on
Toxie map could save him 4 to 8
943
00:51:56,680 --> 00:51:59,240
hours and searching for that
data for a client.
944
00:51:59,240 --> 00:52:02,440
So you know, if there's a
consulting firm that needs, you
945
00:52:02,440 --> 00:52:06,560
know, just a lot high volume of
address searches for sure that
946
00:52:06,560 --> 00:52:10,440
could save them, you know, save
them a lot of money on their
947
00:52:10,440 --> 00:52:16,120
back on their PNL.
So we come up with deals that
948
00:52:16,120 --> 00:52:19,720
benefit everybody, right?
We want to help our B to B
949
00:52:19,720 --> 00:52:22,920
customers really benefit from
the product.
950
00:52:23,440 --> 00:52:26,360
Have you started to attend any
conferences, environmental
951
00:52:26,360 --> 00:52:28,880
conferences, to present this
product anywhere?
952
00:52:28,880 --> 00:52:32,040
Because that's where your
audience is going to be going
953
00:52:32,400 --> 00:52:35,560
for the most part to.
I mean, Peter, you know this as
954
00:52:35,560 --> 00:52:39,520
well as I do, but you know these
guys, they, they go to a lot of
955
00:52:39,520 --> 00:52:43,400
conferences, they listen and see
presentations.
956
00:52:44,320 --> 00:52:49,000
You know, the sale cycle of a
lot of this takes time, but you
957
00:52:49,040 --> 00:52:53,640
know that could be a really good
venue for you expanding into the
958
00:52:53,640 --> 00:52:57,040
environmental market.
Yeah, it's on the, it's in the
959
00:52:57,040 --> 00:52:58,960
plans as well as healthcare
conferences.
960
00:53:00,440 --> 00:53:01,440
Yeah.
So you're right.
961
00:53:01,440 --> 00:53:04,640
So I know there's, you know,
there's an annual brownfields
962
00:53:04,640 --> 00:53:09,920
conference that we were looking
at going to, you know, this sort
963
00:53:09,920 --> 00:53:14,280
of functional functional
medicine and, and other unique
964
00:53:14,280 --> 00:53:18,840
ways of of sort of holistically
addressing health issues.
965
00:53:19,040 --> 00:53:20,760
There's some great conferences
about that.
966
00:53:20,760 --> 00:53:24,440
Of course, we hear it in the
news about people thinking about
967
00:53:24,520 --> 00:53:26,960
PFAS, if you think about
healthiness, all sorts of
968
00:53:26,960 --> 00:53:30,400
things, right.
So I think the sort of ground
969
00:53:30,400 --> 00:53:35,000
level consciousness of these
things is really is rising and
970
00:53:35,320 --> 00:53:38,400
we're here for it.
Well, this is great.
971
00:53:38,440 --> 00:53:41,480
You know, Deb, Peter, thanks for
coming on to the show.
972
00:53:41,480 --> 00:53:44,040
We really appreciate your time
today.
973
00:53:44,040 --> 00:53:49,400
And, and I like what you guys
are doing with Toxie Map and you
974
00:53:49,400 --> 00:53:52,600
know, hopefully the listeners
will dive into this and and take
975
00:53:52,600 --> 00:53:57,360
a look at the the application.
We welcome your or any of their
976
00:53:57,360 --> 00:53:59,200
feedback.
If any of your listeners want to
977
00:53:59,200 --> 00:54:03,280
test it out and ask, ask
questions or share ideas and
978
00:54:03,280 --> 00:54:07,080
feedback, they find some bugs.
We welcome it all. 100%, yeah,
979
00:54:08,200 --> 00:54:10,200
yeah, absolutely.
Well, that.
980
00:54:10,400 --> 00:54:12,200
That's great.
Yeah.
981
00:54:12,440 --> 00:54:15,560
Well, yeah, I mean it does.
It takes, it takes a lot to go
982
00:54:15,560 --> 00:54:19,880
through and identify, you know,
workflows and user experience
983
00:54:19,880 --> 00:54:21,680
and you know, all that good
stuff.
984
00:54:21,720 --> 00:54:23,160
So.
Yeah, we have an exciting
985
00:54:23,160 --> 00:54:26,760
version 3 coming out in the next
few weeks, which is really,
986
00:54:26,760 --> 00:54:33,000
we're adding landfills where
we're making the UUX way simpler
987
00:54:33,000 --> 00:54:36,000
and you basically get a whole
dashboard on one screen instead
988
00:54:36,000 --> 00:54:37,520
of having to click back and
forth.
989
00:54:37,520 --> 00:54:41,480
That has a lot of very exciting
to us features.
990
00:54:41,480 --> 00:54:43,120
So we'll let you know when that
comes out.
991
00:54:44,040 --> 00:54:47,480
Please do and, and maybe tag me
when you hit a release and we'll
992
00:54:47,480 --> 00:54:50,120
push it out to to our audience
as well.
993
00:54:50,120 --> 00:54:53,800
But you know, this is great.
I, I wish you guys the best of
994
00:54:53,800 --> 00:54:56,320
luck on this.
And you guys are got something
995
00:54:56,440 --> 00:54:59,320
here that I don't know.
I haven't come across another
996
00:54:59,320 --> 00:55:02,160
product like it yet.
So, and I've been seeing, I see
997
00:55:02,160 --> 00:55:06,000
a lot of technology, you know,
and tools and, but this is a
998
00:55:06,000 --> 00:55:09,440
good one that caught my eye and,
and thanks for meeting with me
999
00:55:09,440 --> 00:55:11,400
today.
Thank you and thank you for your
1000
00:55:11,400 --> 00:55:13,200
great work with this podcast.
It's a great.
1001
00:55:13,280 --> 00:55:13,840
Thanks so much.
Yeah.
1002
00:55:14,600 --> 00:55:16,600
Well, thank you very much, Dad.
Appreciate that.
1003
00:55:16,600 --> 00:55:18,720
OK, we'll talk to you guys soon.
Thank you.
1004
00:55:18,720 --> 00:55:20,560
All right.
Thanks for listening and
1005
00:55:20,560 --> 00:55:22,880
watching the show.
If you enjoyed the show then
1006
00:55:22,880 --> 00:55:25,560
please share it with your
friends and coworkers on social
1007
00:55:25,560 --> 00:55:27,720
media and tell somebody in
person.
1008
00:55:28,240 --> 00:55:30,080
Thanks for being with us, ET
Nation.
Founder / CEO
Deb Hordon Ph.D., is Founder/CEO of ToxiMapp, an environmental-intelligence platform that helps individuals and professionals know which toxicants are present in the air, water, and soil (and where they are located) near any address in America. Think, “Carfax for the environment surrounding every location.”
Deb has a Ph.D. in quantitative sociology from Columbia University and worked as a researcher at Harvard Medical School's Department of Healthcare Policy. She has also been an organizational and leadership consultant and lived and worked all over the world (Lima, Istanbul, Milan, London, Dublin) for many years.
Deb's personal experience moving her baby to two different towns with hidden cancer clusters awakened her to the presence of environmental toxicants in unexpected locations, and the criticality of knowing where toxicants are to make informed decisions – for her own and everyone’s families, and for businesses and organizations across the board.
Chief Environmental Officer
Peter Cada is Chief Environmental Scientist at ToxiMapp, an environmental-intelligence platform that helps individuals and professionals know which toxicants are present in the air, water, and soil (and where they are located) near any address in America. Think, “Carfax for the environment surrounding every location.” He is an Instructor at Duke University’s graduate School of the Environment. He was formerly a contributor to the EPA’s EnviroAtlas. He is a seasoned environmental consultant with deep experience managing highly visible projects leveraging environmental analyses, geospatial analyses, and data management for government agencies, educational institutions, and private consulting firms. Certified as a Geographic Information Systems Professional (GISP) by the Geographic Information Systems Certification Institute (GISCI), he is skilled in level-of-effort estimation, technical analyses, GIS-based figure production, evaluating ecosystem services, land use, and watershed development, and subsequent impacts on downstream ecosystems.
Peter began his environmental career out in the field measuring water body contamination in the country’s most toxic rivers, streams, lakes, and swamps.


