Helen Neal

I founded HN Communications nine years ago because I believe something simple: business can be the greatest force for good — when it’s done right.

Before HN, I spent over a decade in government affairs, communications, and advocacy at Nissan, Virgin Atlantic, and the UK Parliament. My work has always focused on how policy is made, how institutions think, and how to communicate across the gap between corporate ambition and public credibility.

HN Communications is a certified B Corp sustainability communications consultancy. We work with Bosch, Heineken, Asahi Europe & International, Nissan, Aston Martin, ResponsibleSteel, Climate Week NYC, The Climate Group, and the Global Renewables Alliance on the communications at the heart of the net-zero transition: stakeholder engagement, thought leadership, executive positioning, and storytelling that moves organisations to act.

Our Stakeholder Storytelling Programme helps sustainability teams turn complex data, regulatory pressure, and stakeholder relationships into communications that land — with boards, with media, and with the people who matter most to your business.

In 2024 I started building Zena — an AI pre-publication governance platform for corporate sustainability teams. Zena reviews content against the regulatory frameworks shaping green claims before it goes public, including the EU’s ECGT Directive, the UK CMA Green Claims Code, US FTC Green Guides, and EU CSRD. It isn’t a compliance checkbox. It’s infrastructure for teams who can’t afford to get this wrong.